I've been "hooked" on the long, tumultuous "up 'n down" saga of Marissa Mayer and Yahoo! Inc. (Nasdaq: YHOO) because it reminds me so much of one of the biggest stories I covered early on in my career - Kodak.
You see, I was there to watch that company essentially write its own obituary as a Fortune 500 company, just like Yahoo did.
Since 2014, I've made the case that Marissa Mayer, bolstered with a $40 billion pre-IPO stake in Alibaba, could avoid a "Kodak moment" of sorts by using a time-tested strategy to make sure shareholders got the better, more profitable end of Yahoo's demise.
I have to say, watching Team Mayer fumble that easy play was profoundly disappointing, knowing how much better it could have been for folks who owned a piece of the company.
But, after all the drama, the slow death march for what was once Silicon Valley's brightest star is finally over.
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